The EdgeArtist: Mackenzie Nicole
Mackenzie Nicole’s debut album, The Edge, is not the just the emergence of a driven, talented artist, but the dawn of a new era in the number one independent hip-hop label in the world, Strange Music.
The label’s mantra “it goes up” reflects the entertainment empire’s emphasis on constant elevation, and now with Mackenzie Nicole sparking Strange Main, the label’s pop division, going “up” means going over the edge and into the world of pop music.
The Edge manages to capture the passion and intensity of Mackenzie Nicole’s hip-hop background while maintaining its integrity as a pop record with captivating color, dynamic range and, above all, emotional depth.
Expanding on the themes, sounds, and stories of the project, as well as Strange Music’s dedication to innovation, the marketing campaign for The Edge promises to engage and expand on the label’s extensive resources, creative focus, and high quality execution.